Email marketing happens to be one of my favorite marketing tools. We all know that having an email list of your customers is a very important and low cost way of reaching your customers. It's like having friends in a private club that all want to hear the latest club news. The really nice thing is they "opted" to receive that information and you now have a group that wants to hear from you and has given you permission to contact them.

You might have a plan or some idea of what you want to send...
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If you are just starting out in your business, or you need a separate business card to promote something, you can get coupons for all kinds of printing. Online printing shops are really easy to use. You can upload your own design, or use one of the templates they provide.

Whenever I use an online print shop, I always google "coupons *online store*". For example, the last time I used a popular site called Vistaprint.com, I googled "coupons Vistaprint" and tons of sites came up with recent onli...
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There is always a lot written on the topic of social media, but I like to highlight things that make sense and are easy and cheap to implement. Social media happens to be one of the least expensive tools you have, and easy enough to test different ideas.

One of the groups that I am a member of on LinkedIn.com is called "Small Biz Nation" and they sent out a question to the group. "What is your small business doing with social media?"

There were quite a few answers, but one company poste...
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Here's an idea that works well for this particular company. It may work for your own with some modifications. Feel free to use this idea.

A garden center in Navasota, TX, called Martha's Bloomers worked out a promotion with the City of Navasota to promote visitors and tourism. The garden center is located along a major highway that is the primary route for Houstonians to visit Texas A&M, and has a large marquis sign as well as smaller signs along the highway. On game day weekends, the signs sa...
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I love watching other businesses and talking to owners about how they market their businesses. There are all kinds of new, fun, eye-catching ways of promotion. Everything from a large blown-up mosquito balloon to handing out duct tape at a trade show.

In this blog, I will highlight all kinds of ideas, and if you like one - go ahead and Steal It! If you have an idea that you don't mind sharing, let me know and I'll post it with your website and you will get all of the credit.

Marketing can be fu...
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