There is always a lot written on the topic of social media, but I like to highlight things that make sense and are easy and cheap to implement. Social media happens to be one of the least expensive tools you have, and easy enough to test different ideas.

One of the groups that I am a member of on LinkedIn.com is called "Small Biz Nation" and they sent out a question to the group. "What is your small business doing with social media?"

There were quite a few answers, but one company poste...
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