• Writing a marketing plan. Your marketing plan components.
  Find out what components your small business marketing plan should include. What makes a good marketing plan? A good marketing plan treats marketing as an investment. It will show how much you will invest, in what, for how long, and with what expected return. Learn what other nine traits a good marketing plan should have.
  
  
• Twenty helpful questions for creating a marketing plan outline
  Answer these questions, and you will have a working marketing plan outline. Learn how to use The Rule of Threes, the method of generating that most sought-after of promotional marketing tools - word of mouth, to outline your marketing plan.
  
  
• A list of small business marketing strategies for developing your marketing plan outline
  For your convenience, I've compiled a list of marketing methods and practices to help you brainstorm the right ones for your plan.
  
  
• Gratitude as a component of a marketing plan. Letters of Gratitude.
  Gratitude is a fundamental practice of Authentic Self Promotion and should be one of the building blocks of your marketing plan. Noticing all that you have to be grateful for, and regularly writing thank-you notes, are cornerstones of prosperity. This is not mere verbal sleight of hand. It is a practice of mental and emotional hygiene that is essential for maintaining a generative approach to the ups and downs of being in business.
  
  
• Strategic Planning In Small Business: The Truth About How a Business Gets Started
  In an ideal world, we'd make careful plans before going to work for ourselves. But planning for self-employment is a bit like planning for the arrival of your first child.
  
  
• Marketing Plan Resources
  The online resources and books I can personally recommend.
  
  
• Reprint Terms for Marketing Plan Articles from Authentic Promotion. com.
  If you'd like to republish the my articles on creating a marketing plan, please read our simple reprint terms.

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Learn more about Authentic Promotion - a comprehensive small business marketing resource that turns marketing and promotion into a path of increasing self-awareness, authenticity, and right livelihood. In particular, the principles you apply and the tools you learn build the solid foundation for writing a marketing plan that works.

 

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Contact an acknowledged expert on small business marketing Molly Gordon at:

Shaboom Inc. Life could be a dream…
PO Box 195
Suquamish, WA 98392-0195
mgordon@authenticpromotion.com

As a business coach and small business marketing consultant, Molly Gordon, MCC, is available in Greater Seattle Area and internationally